Where we play
ROblox, Minecraft, Fortnite
AT FAVVEY
We craft branded experiences inside the most powerful User-Generated Content (UGC) platforms.
These aren’t just games — they are global ecosystems where millions of players create, connect, and spend their time.
Why It Matters for Brands
Platforms like Minecraft, Roblox, and Fortnite represent the future of digital engagement.
They are not just games — they are UGC-powered universes where creativity, community, and culture collide.
For brands, these platforms offer a unique opportunity to connect authentically with audiences, spark engagement, and stay relevant in the worlds where new generations are shaping culture.
Minecraft is a sandbox game (open and free world) where anything is possible: building, exploring, inventing, collaborating.
No limits, just imagination. An infinite playground for creators... and brands.
- Custom maps (courses, cities, escape games...)
- Narrative or competitive adventure games
- Interactive worlds with dialogues, collectible objects, quests
- Educational, cultural or entertainment experiences
The Unreal Editor for Fortnite (UEFN) turns Fortnite into an incredibly powerful creation tool.
Battle royale? Yes, but that's not all. Today, it's a true hub for interactive experiences. Brands can create their own worlds with AAA visuals and maximum freedom.
- 100% custom immersive maps
- Narrative games, tours, live events
- Integration of gamified mechanics
- Skins, 3D assets, brand-specific settings
Roblox is much more than a game: it's a platform where millions of experiences are created every day.
Creation, customization, immersion — everything is coded by the community.
For brands, it's the ideal place to reach Gen Z where they play, interact, and co-create.
- Single-player or multiplayer mini-games
- Open worlds (exploration, adventure, escape games, etc.)
- Obstacle courses (obby), which are very popular
- Simulators (restaurant, life, business, etc.)
- Virtual concerts, fashion shows, events, etc.
Innovation and Creativity
Why invest in a branded experience on a UGC platform?
- Massive and captive audience: 80% of gamers already interact with UGC → your brand is where your consumers are.
- Audience ownership: direct presence in the game → direct connection with your community, without intermediaries.
- Creator ecosystem: +10M paid creators → infinite content and organic amplification.
- Scalable and agile: experience capable of reaching a very large number of players → immediate and extensive impact.
- Reduced timelines and reasonable costs: from concept to launch in a few weeks → fast ROI and controlled production.
- Engagement and loyalty: players participate, create, and come back → your brand becomes immersive and memorable.