Favvey Labs
We build brand experiences inside games.
Labs is our gaming and Gen Z unit. For 6 years we’ve been building brand experiences on Roblox, Minecraft and Fortnite, and listening to the communities living there.
It doesn’t work for every brand, and we’ll tell you so. It works when you have something for players to do: a product to try, a place to visit, a story to walk through.
1.3 seconds on a post. 11 minutes in a brand world.
On Roblox, Minecraft and Fortnite, millions of people create, meet up and spend their evenings. We build experiences there that players open because they want to.
Brand Integrations
We place your brand inside UGC games that already run, with their audience and their habits. It’s the fastest route: a few weeks, and you’re in front of players who had nothing to download.
Custom Games
We write and build your own experience with UGC creators. It takes longer to produce, but the place is yours: the data, the community that settles there, and what you do with it next.
Why these grounds matter for your brand
Roblox, Minecraft and Fortnite are no longer just for teenagers after school. On Minecraft, the average age is 24.
These are creation platforms: almost everything you find there was built by players, for other players. A brand that shows up as an advertiser gets spotted in 30 seconds.
It’s also one of the rare places where you see exactly what happens: how many players came in, how long they stayed, what they did, how many came back the following week. We hand you those numbers, not an estimated reach.
Minecraft is a sandbox: an open world where players build whatever they want, brick by brick.
It’s the best-selling game in history, and its players grew up with it. Many have been there for 10 years.
- Custom maps (courses, cities, escape games...)
- Narrative or competitive adventure games
- Interactive worlds with dialogues, collectible objects, quests
- Educational, cultural or entertainment experiences
With the Unreal Editor for Fortnite (UEFN), Fortnite has become a full creation engine.
Battle royale is now just one mode among many. You can build your own map there, with visuals close to a AAA game.
- 100% custom immersive maps
- Narrative games, tours, live events
- Integration of gamified mechanics
- Skins, 3D assets, brand-specific settings
On Roblox, players are the ones building the games. Millions of experiences get published and tested there continuously.
Everything is coded by the community, from the scenery to the rules of the game.
That’s where Gen Z spends its evenings, with its friends and its codes.
- Single-player or multiplayer mini-games
- Open worlds (exploration, adventure, escape games, etc.)
- Obstacle courses (obby), which are very popular
- Simulators (restaurant, life, business, etc.)
- Virtual concerts, fashion shows, events, etc.
What it changes
Why invest in a branded experience on a UGC platform?
- 80% of players already go through content made by other players. You don’t have to build the audience, it’s there.
- You’re at home inside the game: no algorithm sits between your brand and the people who come.
- More than 10 million paid creators produce on these platforms. A good experience gets passed around on its own.
- One experience can absorb hundreds of thousands of players with no change to the production.
- A few weeks from idea to launch, not 6 months.
- Players take part, come back and bring friends. An experience that runs keeps running without media budget.
How we know what they think
We listen before we build.
No experience starts from a hunch. GenSight, our listening tool, continuously sorts what’s being said on Discord, Reddit, forums and reviews, and keeps only the signals that deserve a decision.
See our productsWorking with Labs
2 months, fixed price. We move onto the ground for you, we measure, and we hand back a playbook with a budget recommendation. If the numbers don’t hold up, we tell you not to go.
Launch a pilot