Data & insights
beauty trends in september 2026
Summary
Anticipating beauty trends by reading more than 220,000 community conversations, while they still circulate among insiders.
Context
In cosmetics, a trend plays out long before it reaches the shelves. It starts in communities of enthusiasts who test, compare and recommend products to each other. A brand that waits to see it in its sales figures arrives after everyone else.
Method
GenSight, our listening technology, analysed more than 220,000 conversations on Reddit, Discord and specialist forums. The exchanges were grouped by theme, then cross-checked against each other to bring out what’s rising, what’s running out of steam and what’s still up for grabs.
The deliverable isn’t a dashboard to interpret. It’s a reading of emerging trends, in the words people use with each other, to steer the brand’s next decisions.
The technology behind this case
GenSight, our listening technology
We built GenSight at Favvey. It reads Discord, Reddit, reviews, Google searches and Meta ads, cross-checks them and keeps the signals that deserve a decision. Want the same reading on your market?
